About the Course

Digital Marketing & Social Media Strategy is a beginner-friendly professional course designed for students, job seekers, entrepreneurs, and working professionals who want to build practical digital marketing skills.

The course covers the fundamentals of digital marketing along with SEO, social media marketing, content strategy, email marketing, paid advertising, analytics, and campaign planning.

Learners will work on practical assignments and a final marketing project to apply their knowledge to a real-world business scenario.

By the end of this course, learners will be able to:

• Understand the fundamentals of digital marketing
• Develop a basic digital marketing strategy
• Conduct keyword and competitor research
• Create SEO-friendly content
• Plan social media campaigns
• Understand paid advertising fundamentals
• Create effective marketing content
• Set up basic email marketing campaigns
• Read and interpret campaign analytics
• Measure marketing performance
• Build a basic digital marketing campaign from scratch